Question
strategic alliances Present two cases of companies that have established strategic alliances internationally. One that you conclude is successful and another that you believe has
strategic alliances
Present two cases of companies that have established strategic alliances internationally. One that you conclude is successful and another that you believe has been a failure.
case one: company one
Luis Vinton and BMW
case one , company 2
Barnes and Nobles and Starbucks
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
