Strategic analysis depicting the corporate level strategy, business level strategy and marketing strategy for the Adidas brand

You are required to develop a strategic analysis of your chosen brand. Prior to the development of a marketing strategy, a brand or organisation should conduct an environmental analysis that would provide them with much needed information on their internal capabilities, the market and competitors, amongst other factors. Compile a report comprising of the following: Strategic analysis depicting the corporate level strategy, business level strategy and marketing strategy for your chosen brand. (10) Situation analysis (Micro, market and macro analysis, SWOT analysis and how your brand achieves a competitive advantage) (20) A discussion on the socio-economic dynamics, demographic dynamics and living standards of the brand's target market. (10) NB: A maximum of five marks will be awarded for an introduction. A maximum of five marks will also be awarded for a well-rounded conclusion. (10). Your report should be between 7-10 pages