Strategic Communication

1.1. Identify relevant domestic, national and international media

1.2 Evaluate the importance of the media in influencing partners, opinion formers, stakeholders, customers and public at large

1.3 Evaluate the influence of pressure and political groups and media owners, on the Medias perception of inter-organisational policy and strategy.

1.4 Review the challenges and pressures faced by the media in reporting the activities which deliver inter-organisational policy and strategy