Strategic Diversification: Lockheed Martin

Lockheed Martin has been a recognized brand in technology for aeronautics and space systems for decades. The U.S. government is Lockheed Martin's main customer. Recently, as large-scale military actions have decreased across the globe, the government has been consuming less of Lockheed Martin's offerings. As a top executive of Lockheed Martin, you've been asked to consider the opportunities to diversify into new markets in order to remain competitive and continue to increase profits.

Through which strategy do you believe Lockheed Martin would be most profitable to pursue diversification?