Strategic Management Class!!

• Why is knowledge of a firm's value chain important?
• Explain the difference between primary and support activities.
• What makes value chain activities potential sources of competitive advantage?

Conduct research on two companies that have recently been in the news. Construct diagrams that demonstrate each firm's value chain (these do not have to be as detailed as the ones in the textbook. However, you should make an effort to identify and include those activities that are critical for the company's operations). Identify activities that help the two companies create value (and possibly) lead to competitive advantage. Explain your reasoning (Please do not use the examples in the textbook).