Strategic Management

Key Internal Factors	Weight	Rating	Weighted score
Strengths
Average customer purchase increased from $40000 to $90,000
Inventory turnover increased from 5.8 to 6.7
Excellent employee morale
In-store promotions resulted in 20 % increase in sales
Newspaper advertising expenditures went up by 15%
Revenues from repair/service segment of store up 15%
Store s tech support personnel have college degrees
Stores debt-to-total assets ratio declined to 34 percent
Revenues per employee up 19 percent
Weaknesses
Revenues from software segment of store down 15 percent
Location of store negatively impacted by Highway 2000
Carpet and paint in store somewhat in disrepair
Bathroom in store needs refurbishing
Store has no Web site or social media
Supplier on-time delivery increased to 4 days
customers have to wait long for to check out
Revenues from businesses down 8 percent

Table 1provides information for a store operated by Excelsior College in Old Harbour St Catherine. Using the information in table 1 insert the weights ratings and the weighted score and calculate the total scores. Based on the calculated scores provide recommendation the manager of the store needs to take.