Strategic Management: Please answer all questions in great details together with rationale. Also provide references of where you get the information from. (Don't use unreliable sources such as wikipedia). Thank you very much.

1. Volkswagen Case: Please conduct research using reliable sources such as the company websites, financial statements, etc. (Don't use unreliable sources such as wikipedia), and answer the following questions.

• What challenges does Thomas Schmall face upon becoming CEO of VWB?
• Describe VWB's new strategy?
• How do the strategy map and Balanced Scorecard help Schmall implement the new strategy?

2. Lululemon Case: Please conduct research using reliable sources such as the company websites, financial statements, etc. (Don't use unreliable sources such as wikipedia), and explain Competitive Advantage of Lululemon in great details together with rationale.