Strategic Marketing Basics

Consider what you learned in the experience and respond:

• As a marketing manager, how does a focus on sustainability inform your tasks and activities?
• Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
• What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
• How might sustainability contribute to customer satisfaction?

Cited at least two peer-reviewed articles with in-text citations.