STRATEGIC MARKETING MANAGEMENT

Teams are likely thinking about suggesting the use of "success stories" and/or "testimonials" as a key content component to get the attention, interest, desire, and action (AIDA) of key stakeholders/personas for your client, The Niagara Falls Museum.

The following is a featured article on Blog. Hubspot about the use of so-called "case studies" for marketing purposes.

Please read the article titled "16 Important Ways to Use Case Studies in Your Marketing" by Siobhan McGinty @Siobbz (a 12minute read).

Your assignment submission consists of your answers to the following questions.

A short case study you would use for AIDA for a Partner Stakeholder/Persona of The Niagara Falls Museums - limit this to short paragraph-style formats. You may use an existing success story/testimonial or create one/make one up.

Why do you feel this case study would speak to your Partner Stakeholder/Persona?

Where you would place it, on The Niagara Falls Museums website, within an email campaign, social media site etc.

There are 2 ways to access/read (12 mins) the article:

Read it here with all of the Get Inspired Links and Graphics: https://blog.hubspot.com/marketing/case-studies-marketing - accessed July 5th, 2022/Sandhya Casson

Read the text-only version provided below on pages 2-7.