strategic marketing plan: SPORTSGUARD APP

New sport product app for smartphone and tablet users dedicated to the health and safety of its users. It would be an app connected wirelessly, via innovative technology, to sensors that will detect impact participants playing sports are receiving and monitor their overall health mid-game. The app would be called SportsGuard.

This product is designed with the wellness of all its users in mind. Because of the increasing research being found on the effects of high-impact sports on athletes (ranging from concussions to CTE) it is imperative that new technology be created to monitor and assess the potential harm these players are facing, and to help diagnose any potential problems early on before it is too late and the damage has been done. The app will be able to monitor through sensors connected to the equipment of the players, umpires, coaches, and more, and will monitor their overall heart rate BPM, hydration levels, vital nutrient levels, and also the impact being received throughout active gameplay.

I can differentiate this product from others on the market because it would be a completely new technology, in a space where there is few (if any) competitors. Utilizing SWOT analysis, the opportunity for growth in this space is major. This app would be viable because any person of any skill or age level could benefit from its usage. SportsGuard would be the first and best of its kind. In assessing threats, there are little with regard to other product on the market. The strength of SportsGuard is its appeal to many as health and well-being have become increasingly more important and emphasized during these times in all aspects.

Question: 1.Target Market(product positioning)

• a discussion a presentation of strategy for market segmentation
• What will serve as a basis for segmentation, and why?
• Professional leagues and their partners (G League, A-AAA, etc.)
• Provide an analysis and rationale for selecting the target markets

Question 2:Implementation and Control

• What types of issues might you encounter when implementing your plan?
• How will you overcome them?
• How will you evaluate your plan to determine whether it was successful?