Strategic Marketing Report: Develop an idea and a marketing plan for a new VR headset. With advances in technology, there's a renewed interest in augmented and virtual reality. For a nuanced view on metaverse, read more on this link. In this exercise we ask you to come up with an idea for a new VR headset and to develop a strategic marketing plan for this product.

Generate the Financial & marketing goals for this report.

Industry Benchmark

Financial Goals

• Sales - % of market share
• Gross Profit = Sales - COGS
• Net profit = Sales - cost (ops, marketing, etc.)
• No. of Orders - sales/price

Marketing Goals

• Reach - Social Media views, Subscriptions
• Traffic - Product website
• Social media interactions
• Conversion Rate - Channels (evaluation)

Goals at each buying phase