STRATEGIC PLAN FOR AMAZON

Choose on product$/$service line of the organization and design the $4P$ for that particular

product$/$service line. Please provide the following:

Analyze the market segments and current target markets and suggest new directions for

segmentation and targeting.

Rethink the products$/$services in that specific line regarding your segmentation and targeting

analysis.

Rethink the current positioning strategies for that product$/$service line and prepare new

positioning strategies for the new target segments you offer. Design the branding strategies.

Redesign the pricing strategies

Redesign the distribution strategies.

Redesign the communication strategies.