Strategic Planning D2

Read the mission statements of the five pharmaceutical firms that are presented in the supplemental file Mission Statement and Stakeholders.docx. Each of these mission statements is posted on the firm's website for all stakeholders to see.

Navigate to the threaded discussion below and respond to the following:

Using materials in Chapter 1 of the textbook, evaluate each of the five missions statements and assign a grade of A, B, C, D, or F based on the perspective of each one of the stakeholder groups.

Defend the grades you assigned. If you give a high grade, explain the rationale for that decision. If you give a low grade, tell what you think is wrong with the statement and how it should be improved.

Statements:

GlaxoSmithKline:

GSKs mission is to improve the quality of human life by enabling people to do more, feel better, and live longer.

Bristol-Myers Squibb:

Bristol-Myers Squibbs mission is one based on helping patients prevail over serious diseases exclusively through innovative pharmaceutical products.

Merck:

Mercks mission is to discover, develop and provide innovative products and services that save and improve lives around the world.

Novartis:

Novartis mission is to improve patients' lives by providing customers with innovative science and differentiated healthcare solutions delivered by diverse and engaged talent with integrity, passion and focus on performance.

Pfizer:

Pfizers mission is to be the premier innovative biopharmaceutical company.