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strategic planning exam 1 1. Definition of strategy 2. Corporate-level strategy vs. business-level strategy - Definitions - How do the two strategies differ from each

strategic planning exam 1 1. Definition of strategy 2. Corporate-level strategy vs. business-level strategy - Definitions - How do the two strategies differ from each other? 3. Strategy diamond - Purpose - Five elements 1) Definitions 2) Key questions related to each element 3) Trade-off 4. The relationship between strategy formulation and strategy implementation - Strategy implementation 1) Definition 2) Goal - Framework for strategy implementation 1) Three implementation levers: Definitions 2) Strategic leadership: The two roles strategic leadership plays in strategy implementation 5. Competitive advantage - Definition - Three perspectives on the sources of competitive advantage 1) Definitions 2) Differences

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