Strategic Recommendations and Implementation. ( bicycle company) The strategic consumer behaviour and marketing recommendations and implementation plan should include realistic timelines, resources required, etc. and must include, but are not limited to: Target market / segment / brand positioning Consumer Behaviour trends implementation Customer Service Recommendations Marketing Objectives (Qualitative) Marketing strategies and tactics, the appropriate 8Ps or 9Ps (all might directly apply); online, digital, where applicable Quality of product and/or service/product portfolio improvements; service additions, service reductions, etc. Traditional, digital, online marketing, communications, media, promotional, etc. per recommended customer type, etc., while also always considering competitions' reaction