Strategy $2-$ Internet$/$Digital Marketing via Social MediaMarketingAll Purpose Wooden Clips are currently referred to either as clothespins or as part of a home improvement project and as such are not generally considered an alternative to MultiPurpose Bag Clips. The all$-$purpose wood clips are the perfect ecological solution to the plastic multi$-$purpose bag clips currently on the market and found in grocery store aisles.The potential customer for general purpose wood clips is office workers who work in an office environment and use wood clips to sort, store, or label their documents, notes, or files.Home improvement enthusiasts who enjoy DIY projects and crafts and use wood clips to organize, display or decorate their items. They may be interested in mini wood clips, fancy wood clips, or wood clipboards. Also art lovers who appreciate art and culture and use wooden clips to hang, display or protect their posters, prints or artwork. They may be interested in wooden poster hangers or fancy wooden clips. Demographic segmentation will be used, as social media is primarily used by Millennials, born between $1981$ and $1996,$ and Generation Z$,$ born between $1997$ and $2012.$ The strategy will be generational across all genders, incomes, age for each generation mentioned above, education level, race, religion and ethnicity, occupation or job type, and family.In order to create new business, the content will be focused on the environment and how the general$-$purpose wooden clips are eco$-$friendly. Social media will allow to reach the prospective customer and $($pending$)$ FOLLOW AND REPEAT business pending$($VARY$)$ The promotional message will be based on the ecological aspect of the product, such as that it is $100\%$ recyclable and that it is made from recycled materials. The promotional message must be focused on eco$-$conscious consumers. It is important that the communication objective be in line with the $5$A framework. The customer will be made aware of the product via the point$-$of$-$purchase display. Through the product packaging on the display rack, the product will appeal to the customer. With the internet$/$digital marketing via social media marketing, the customer will be able to ask questions about the product or seek out further information about the product online. Finally, the customer will act and purchase the general$-$purpose wooden clips. Because the product is of super quality, the customer will become a loyalist. The message content will be based on moral appeals since the ever$-$growing problem of global warming is on the rise. By buying the product, the customer is doing their part in helping to save the planet. The point$-$of$-$purchase display such