Strategy and vision issues: Uber, the popular ride-hailing platform, is facing several strategy and vision issues that pose significant challenges to its long-term sustainability and profitability. One of the primary issues is the company's limited diversification of services beyond ride-hailing, which could leave it vulnerable to market shifts. While Uber has expanded its services to include food delivery and freight transportation, it still relies heavily on its core business model of ride- hailing. This could be problematic in the face of increasing competition and regulatory challenges from governments around the world. Another major challenge that Uber faces is implementing a sustainable business model that generates consistent profitability. The company has grown rapidly over the years, but it has struggled to turn a profit. This has led to criticism about its lack of a clear strategy and vision for the future. While Uber has expanded into new markets, such as self-driving cars and electric scooters, it has yet to demonstrate a clear path to profitability in these areas. In addition to these challenges, Uber has faced safety and security concerns that have damaged its reputation and led to regulatory and legal challenges. Reports of assaults and fatalities involving drivers and passengers have prompted Uber to implement new safety measures, such as driver screenings, in-app emergency features, and a dedicated safety team. Overall, Uber's strategy and vision issues pose significant challenges to its long-term sustainability and profitability. The company will need to diversify its services further, demonstrate a clear path to profitability, and continue to prioritize safety and security to overcome these challenges and remain a leading player in the ride-hailing industry. Culture issues Uber has been facing significant cultural challenges in recent years that are attributed to digital disruptions. With technological advancements happening rapidly, employees are uncertain and resistant to change, leading to a culture that fears disruption. Uber has been accused of fostering a toxic and aggressive corporate culture that has led to a high turnover rate among employees, negative publicity, and public relations challenges. The company has been criticized for being too focused on short-term objectives and lacking a well-defined long-term strategy. This has resulted in a breakdown in communication between different departments, leading to disconnection and difficulty in cultivating a culture of unity. The allegations of sexual harassment and discrimination have tarnished Uber's reputation and created a negative work environment for employees. The company's corporate culture has been referred to as "toxic" and "cutthroat," which has resulted in a high rate of turnover among employees. The lack of a well-defined long-term strategy has contributed to the difficulty in cultivating a culture of unity, and the company's focus on short-term objectives has resulted in a breakdown in communication between departments. The disconnection between departments has made it challenging to create a work culture that embraces change and encourages innovation. It infrastructure issues: Uber has faced several IT infrastructure issues, including data security breaches and technical glitches. The company's digitalization efforts have been impacted by these challenges, and Uber needs to invest in its IT infrastructure to support its digital initiatives and ensure the security and privacy of its customers' data. One of the main issues faced by Uber's IT infrastructure is related to the scalability of its operations. Uber's system relies heavily on data, and the typical data structure for a company is a relational database. However, this structure can come down if the database is not available, which can cause significant disruptions to Uber's business operations. To overcome this challenge, Uber has taken a unique approach by using drivers' phones as the method of distributing data, achieving a kind of "super distributed computing." This approach has eliminated stress on replicating data from the data centers, and the more drivers, the more redundancy is added to the system. However, Uber's use of phones for distributed computing has also raised concerns about data security, especially after the 2016 data breach that exposed the personal information of over 57 million users and drivers. This incident resulted in legal and regulatory consequences for Uber, highlighting the need for the company to invest in data security protocols and disaster recovery plans. Additionally, Uber's reliance on third-party providers for its technology platforms has resulted in numerous technical glitches and system failures, impacting its business operations and reputation. Therefore, Uber needs to invest in its IT infrastructure, including hiring top-tier IT professionals, implementing new security protocols, and developing a comprehensive disaster recovery plan, to ensure that it can provide reliable and secure services to its customers and drivers. Organisational structure issues: Uber, the ride-hailing giant, has revolutionized the transportation industry and disrupted traditional taxi services worldwide. However, the company has been facing significant organizational structure issues, hindering its ability to efficiently implement digital initiatives and respond to challenges and opportunities. One of the primary issues Uber has faced is a lack of coordination and communication between teams. The decentralized decision-making approach has resulted in inefficiencies and redundancies, leading to delays in implementing digital initiatives and impacting the quality of services provided. The siloed approach to operations has further exacerbated the problem, making it challenging for different departments and teams to collaborate and communicate effectively. Another issue Uber has faced is a lack of clear leadership, which has made it difficult for the company to develop a centralized and cohesive organizational structure. The absence of a clear chain of command has resulted in confusion and conflicts between different teams, affecting the company's ability to make timely and informed decisions. These organizational structure issues have also impacted Uber's business model, which relies heavily on independent contractors and an aggressive pricing strategy. There are concerns about the long-term sustainability of this business model, with some analysts arguing that it is not sustainable in the long run. Moreover, Uber has faced criticism over its corporate culture, the behavior of its former CEO, Travis Kalanick, and its engagement in unethical business practices, such as using software to evade regulators and conducting surveillance on its users. These issues have damaged Uber's reputation and raised concerns about the company's ethical and moral values. The COVID-19 pandemic has also had a significant impact on Uber's business, with a decrease in demand for ride-sharing services due to lockdowns and social distancing