Strategy implementation poses a great challenge to firms, big and small, conventional and Sharia compliance in a variety of industries, locally and abroad. Pandemic Covid-19 that affects all businesses globally, including halal products and services: healthcare, travel and tourism, financial services, pharmaceuticals and cosmetics. Based on this statement, answer the following questions:

What would be your advice to the less than five-year old small and medium enterprises (SMEs) in Malaysia or your native country that operate one of the halal businesses mentioned earlier to market their products locally or globally under the current Pandemic Covid-19 context? Answer this question by answering part (a), (b) and (c) below:

1. Specifically, state your chosen marketing strategy: market development, product development, or market penetration. Next, create a product positioning map comprising environmental friendliness on one axis and customer friendliness on another axis. State two (2) relevant items in each quadrant (cell). You may use the table below as an aid to answering the question.

Finally, state the quadrant or cell that will be the basis for your halal product/service positioning strategy.

2. Describe the characteristics of your halal products/services in your chosen quadrant. Think of a specific principle of Maqasid al-Sharia that you think is relevant to each of the products/services that you described earlier (for sub-question c). Explain the relevance of the specific Maqasid principle to each product/service.

3. Discuss the specific methods you would use to market each of the products/services to your target market in your chosen country/ies.