Strategy refers to the actions taken by a manager to ensure that the organization is better off than its competitors or is able to fend off competitive actions from competitors. Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. It is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions

a) Explain the fundamental difference between business strategy and military strategy? Describe the three major types of business level strategies that you have learned answer in essay (10 marks)

b) Discuss how social media platforms such as Facebook, Twitter, and Instagram can represent a major threat or opportunity for a company. answer in essay ( 10 marks)