STRENGHTS WEAKNESSES 1. Being able to go to our customers and to 1. Do not have a recognized image. provide the service wherever they prefer 2. Lack of awareness for our business. and are comfortable. . Currently not considered as the first 2. Make use of natural moisturizer and oils. option for massages by our potential 3. Offer a wide range of massages. customers. 4. Our employees must have a qualification 4. In comparison with our competitors, our in physiotherapy. prices are not very low. 5. Bookings can be made via the Internet on 5. Lack of experience compared to other our website. spas, as we are a new start up business. 6. Offering promotions and special treats to 6. The space disposal for massages loyal customers. depends on the customer. OPPORTUNITIES 1. Increase in E-commerce. 2. Increase in internet users over the past few years. . The average time spent on personal and free time activities is +/- 1hrs. 4. High demand for relaxing activities. 5. Stress affects 28% of workers. 6. Increase in social media scope, 22 million social media users in South Africa. THREA TS 1. A wide variety of relaxation activities businesses. 2. The positioning of competing SPAs. 3. Market rejection of business model. 4. Highly competitive industry. 5. Space where treatment takes place is unknown to employees. 6. Traffic congestion could affect the times of delivery