Strengths:

1. Trusted brands: Alshaya group franchises trusted and known brands for example mothercare, H & M, starbucks and footlocker.

2. Diverse Portfolio: Alshaya Group's business portfolio is diverse, and includes a variety of sectors such as retail, food, and hospitality.

3. Strong Brand Partnerships: The business has strong brand partnerships with largest global companies such as Starbucks, H&M, and Victoria's Secret.

4. Strong Presence in the Middle East: With a network of more than 4,000 stores and 60,000 employees, Alshaya Group has a strong presence in the region.

5. Professional management team: Alshaya group highly contains experienced and skilled management team.

6. High capital: Alshaya Group has a large financial capacity to invest in all fields.

7. Financial Strength: With over $4.7 billion in revenue and a net profit of nearly $320 million in 2019, the company is in a strong financial position.

Weaknesses

1. Market: Alshaya Group is highly dependent on the Middle Eastern market, which could put it at risk for geopolitical and economic risks.

2. Limited Presence in Other Regions: The company's limited presence in other regions may eventually restrict its ability to expand.

3. High Operational Costs: Running costs in the Middle East may be expensive, which could affect the profitability of the business

 

 

ANALYSIS OF RESULTS & OVERALL CONCLUSION (LOI) 15 marks Discuss the essence of the PEST and SWOT analysis you carried out in the previous sections, analysing important factors to consider. Based on this discussion give your opinion on the future prospects for the business and industry. In conclusion recommend to the investor if the business is worth buying or 2 min investing in. Your recommendation should be based on strong and robust arguments that are derived from secondary research that you carried for all the previous sections.