Strengths High quality clothing Reputable customer service Strong website with good functionality Weaknesses Several stores need extensive remodeling due to age High employee turnover in several stores Opportunities Possible expansion of product line to women's wear for younger customers Increasing online retail and e-commerce purchases by target market Threats Weak economy Changing customer tastes Increasing price pressure f from suppliers 3 out of 5 points earned : When asked to identify the factors as strengths , weaknesses ; opportunities , or threats , you correctly identified most of the factors . Good job