Strengths

Solvency: Colliers International has more than $50 billion in total assets under management showing good solvency which means that company's ability to meet its long-term debt obligations.

Cost structure: Colliers International has low-cost structure allowing them to make products at an affordable price for its customers

Distribution: Colliers International has more than 160 locations in the US which means products are available to customers wherever they need them.

Labour force: Colliers International has 18 000 enterprising professionals working collaboratively to provide expert real estate and investment advice to clients

Brand, image, and reputation: Colliers International has an excellent brand reputation that held a multi-year test over time. Aside from providing global real estate services and investment management, Colliers International is associated with trust and success (Colliers, 2022).

Weaknesses

Liquidity: Colliers International has low current ratio than the industry average which means that the company doesn't have enough resources to meet its short-term obligations. The main reason is a lack of proper financial and investment planning (Stock Analysis, 2022).

Company culture: As a result of a lack of workplace diversity Colliers International has high employee turnover rates compared to rivals which leads to loss of talent and spending money and time for training new employees (Reward Gateway, 2022)

Business Strategy

With more than 40 years of experience in the real estate industry, Colliers' use a Broad Differentiation Strategy to become an effective leader in their industry. To amplify their brand, Colliers put value and effort by providing expert advice to diversified real estate services and investment management firms. Colliers has more than 17,000 professionals in more than 400 offices in 63 countries to provide faster, better, and with vision real estate services and investment management firms. (Colliers, 2022)

On Oct 25, 2021, Colliers released their next five years strategy, called Enterprise '25 growth strategy (Colliers, 2021). Enterprise '25 growth strategy is targeting operational and financial goals which are expected to boost long-term shareholder value. With Enterprise '25 growth strategy, Colliers is focusing to build scale by increasing its revenue by $5.6 billion. There are six major pillars that Colliers have established to assist with their growth aspirations.

They have planned to make strategic acquisitions that will assist in their growth. This method of consolidation will offset some competition as well as generate more profit. In addition, Enterprise '25 growth strategy also focuses to expand client relationships. They will accomplish this by providing more than 17,000 professionals to accelerate the success of their clients and investors. Colliers ensures their clients receive the service from their qualified experts, who will be diligent to take care of each service up close and personal. The strategy also focuses to make culture count "Doing what right for clients, people and community", amplify Collier's brand, and innovate with technology. The Enterprise '25 growth strategy is the way Colliers adapts the Board Differentiation strategy. The Enterprise '25 growth strategy shows Colliers's willingness to put more effort in resources and investments to deliver unique, better, and more valuable products and services compare to other competitors. (Colliers, 2021)

Core Issues and Opportunities

The most significant core issues Colliers need to deal is capital. Not only does Colliers require more money to ensure delivering unique, better, and more valuable products and services, but also to support its future growth. Using the fund to hire and training their staff and innovate more with technology will be a worthwhile investment in long run for Colliers. The other core issues, Colliers needs to direct their attention to are the effects of inflation and interest rates that the real estate industry are facing today and will again inevitably further down the road. The great recession creates unemployment and cut down on household income, which mean cuts down the demand of residential and commercial properties. Not to mention the higher interest rate that will increase borrowing costs and reduce the buyer's interest in property acquisitions.

Although there are some core issues Colliers need to face, there are still several opportunities within the real estate industry that can be taken advantage of. The interest rate could be higher, but generally buyers could get a better deal and, for those who are able, there are more property options available in market due to these conditions. The increasing population in Canada will be also an opportunity for Colliers. More than 8.3 million new landed immigrants or permanent resident in 2021, which almost one-quarter of Canada population. These newcomers will be an enormous target market for residential and commercial properties. (Stats Canada, 2022)

With these giving information above, analyze the final recommendations/conclusions

Instruction: Final Recommendation is well substantiated, leverages the strengths of the company, and takes advantage of the opportunities provided in the industry while mitigating the weaknesses within and threats to the Organization.