Strengths	Weaknesses
Established business Existing relationships with Tasmanians and Tasmanian suppliers Ability to respond to strategic moves Personal relationships with customersI.e.,customer database Positioned to capitalise on rising consumer awareness of plant-based protein (particularly, hemp)	High Price Only sell directly to consumers Lack of consumer knowledge Young company with limited financial history - established 2016. Operating at a loss in 2019.
Opportunities	Threats
Potential to optimise local position by giving back to the community Growing health-conscious industry Perceived as local Potential to increase sales/revenue with new products	A potentially large increase in the commodity price Due to the relaxed laws the threat of similar industries being created or CBD industry taking over and people converting from hemp seed products to CBD products once laws have relaxed within Australia

Based on this SWOT table of Hemp seed (e.g. supplements, food, hemp seed oil) company in Australia, identify and clarify 5 local marketing strategies with the niche market is people over 50 (i.e. Inflammation, Arthritis, Joint Pain) and Vegetarians & Vegans (i.e. Natural, Plant Based, High in Protein). Please note the marketing strategies just for local (Australia), not market internationally