Strengths Weight Rating Weighted Score 1 150 years of business 0.06 4 0.24 3 Expanded over four industries 0.06 3 0.18 5 Innovation in models and equipment 0.06 4 0.24 7 First company to be incorporated 0.06 4 0.24 0.12 9 Financial stability 0.06 4 0.24 021 Weaknesses Weight Rating Weighted Score 1 Risks involved with industry leading technology 0.06 3 0.18 3 |Pride to stay number one or number two in market share at all costs 0.03 2 0.06 5 Looking to outdated processes and continuing with them (fossil fuels instead of renewable energy 0.05 0.20 7 |Dependent on suppliers for raw materials 0.06 3 0.18 9 Poor performance in the oil and gas divisions 0.06 3 0.18 Total IFE Score 1.00 3.05