Question
Strive for customer loyalty, but beware of taking it for granted after you've achieved it. Once you've won a customer's trust, you have to win
Strive for customer loyalty, but beware of taking it for granted after you've achieved it. Once you've won a customer's trust, you have to win it again and again. This is the company's operational philosophy. There are 20 main consumer magazines published by Meredith in the home and family industry. Taking clients for granted is probably the fastest way to lose them. Customers can be kept happy by constantly earning their loyalty and trust, according to Meredith CEO Bill Kerr. Kerr understands how critical consumer trust is to Meredith's long-term success. Because of this, he expects the Meredith staff to produce items that reflect the values of the company's customers' families with great care. Kerr, for example, vetoed Meredith's plan to air the wildly popular "Howard Stern" show on the company's affiliated television stations. His reasoning was straightforward: This show would alienate Meredith's core audience. As a result of Kerr's conviction that creating a trust may also lead to increased profitability, the family business is always innovating new items. Customers will give Meredith's new products a try and a chance since they have faith in the company and its periodicals. Kerr is dedicated to re-earning the trust each and every time.
in 800 words answer the following: Kindly refrain from copying and pasting
1) Discuss if Kerr is capable of meeting customer expectations, and provide evidence from a case study, and answer the following:
A) Describe how Kerr can develop a customer focus in your own words. B) Describe how Kerr can maintain clients over time. C) "The most successful method to retain consumers is to win their loyalty and trust daily." How would you clarify this statement, and how would you recommend that making good quality judgments results in customer loyalty?
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