Question
Studemeir Paint & Floors (SPF) is a retail store specializing in home improvement. The store has experienced net operating losses in its Other Flooring Products
Studemeir Paint & Floors (SPF) is a retail store specializing in home improvement. The store has experienced net operating losses in its Other Flooring Products line during the last few periods. SPFs management team thinks that the store will improve its profitability if it stops carrying the Other Flooring Products line. The operating results from the most recent period are:
Paint and Paint Supplies | Carpet | Other Flooring Products | |
---|---|---|---|
Sales | $ 174,100 | $ 280,000 | $ 216,000 |
Cost of goods sold | 100,000 | 195,000 | 172,000 |
SPF estimates that store operating expenses are approximately 25% of revenues.
Harish Rana, SPFs controller, states that while every sale has one purchase order, not every sales dollar requires or uses the same amount of store support activities. He conducts a preliminary investigation and his results and analysis are as follows:
Activity (cost driver) | Paint and Paint Supplies | Carpet | Other Flooring Products |
---|---|---|---|
Order processing (number of purchase orders) | 250 | 195 | 113 |
Receiving (number of deliveries) | 38 | 165 | 60 |
Customer support (hours required per sale) | 0.30 | 5.0 | 0.75 |
Harish estimates activity-cost rates for each activity as follows:
Order processing | $ 170 | per purchase order |
---|---|---|
Receiving | 190 | per delivery |
Customer support | 20 | per hour |
Required:
1. Prepare a product-line profitability report for SPF under the current costing system.
2. Prepare a product-line profitability report for SPF using the ABC information the controller provides.
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