Student question Airasia has just launched a new return policy procedure which enables consumers to earn e-credit
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Question:
Student question
Airasia has just launched a new return policy procedure which enables consumers to earn e-credit instead of cash refund for any flight cancellation requests. They want to evaluate how their service staff at the call centre assist consumers with the new return policy and would like to understand the experience of consumers. Which audit strategy should the company undertake? Why?
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