Student Response Template: Activity 2: Ecommerce Strategy Development and Evaluation

Introduction:

Provide a brief introduction to the organization and its ecommerce requirements as presented in the case study.

In this section, we will develop an ecommerce strategy for XYZ Corporation based on the analysis conducted in the case study. XYZ Corporation is a retail company specializing in consumer electronics and aims to expand its operations through ecommerce.

Ecommerce Strategy Development:

Based on the analysis of the case study, develop an ecommerce strategy for the organization. The strategy should include the following components:

Ecommerce Operating Platform: Select an ecommerce operating platform that meets the needs of the organization and its customers.

Content Strategy: Plan a content strategy that includes product descriptions, images, videos, and customer reviews.

Inventory Logistics Requirements: Identify the inventory logistics requirements, including storage, packaging, and shipping.

Payment Solutions: Select suitable payment solutions that are secure and easy to use for the customers.

Security Risk Analysis: Complete a security risk analysis and develop measures to mitigate potential risks.

Key Performance Indicators (KPIs) and Evaluation Criteria: Establish KPIs and evaluation criteria to measure the effectiveness of the ecommerce strategy.

Action Plan: Develop an action plan that includes timelines and responsibilities.

Ecommerce Strategy Evaluation:

Evaluate the effectiveness of the ecommerce strategy developed in the previous section. Use the evaluation criteria to review the performance of the ecommerce strategy and make recommendations for future improvements. Also, continuously evaluate the effectiveness of ecommerce design and usability and implement changes based on data-supported analysis and decisions.

Contingency Plans:

Identify potential risks and issues that may affect the ecommerce operations and develop contingency plans to mitigate them.

Approval and Implementation:

Gain approval for the ecommerce strategy and implement it in the organisation.

Conclusion:

Summarise the ecommerce strategy developed and the evaluation of its effectiveness. Provide recommendations for future improvements.