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Student should be able to discuss and apply Porter's generic strategies supported by real life examples. Overall cost leadership Product differentiation Focus Student should be

Student should be able to discuss and apply Porter's generic strategies supported by real life examples.

Overall cost leadership

Product differentiation

Focus

Student should be able provide clear demonstration of HOW the implementation of the above generic strategies will help Nike to stay ahead of competition in a global environment.

please put reference list if its posible

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