STUDENT USERNAME (Number) FIRST NAME LAST NAME 10.Alyami Corp., a manufacturer of high-performance personal computers and printers, recently established an office furniture exporting business. This is an example of A. niche marketing B. local marketing C. diversification D. product adaptation E. downsizing 11.Hajer Al Subaei has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Hajer Al Subaie has been directed to study the of the organization A. macroenvironment B. microenvironment C. intemal environment D. marketing mix E. marketing intermediaries 12.Al Howaidi Inc. is a manufacturer of metal bolts that are used by Alshukri Inc. to manufacture heavy machineries. In this instance, Al Howaidi Inc. acts as a A. financial intermediary B. supplier C. retailer D. customer E. local public include banks, credit companies, insurance companies, and other 13. businesses that help insure against the risks associated with the buying and selling of goods. A. Financial intermediaries B. Physical distribution firms C. Resellers D. Marketing services agencies E. Wholesalers STUDENT USERNAME (Number) FIRST NAME LAST NAME 14 Which of the following is a true statement about the benefits of RFID technology? A. It alows firms to track products and customers at various points in the distribution channel. B. The chips are used to track shipments but not individual items C. The chips do not risk invading people's privacy. D. Sharing of data decreases the buying experience for consumers. E. The technology will be available for the foreseeable future, allowing companies to fully invest in its capabilities 15. Alyami, a regional supermarket chain, runs print, radio, and television advertisements announcing that 1% of its sales is donated to local after-school programs for underprivileged youth. This is an example of A. cause-related marketing B. generational marketing C. sustainable marketing D. market segmentation E. product differentiation 16. The market researchers at Jumah Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and to gain valuable market insights. This mix of people and procedures at Juman Foods that generate actionable marketing insights represents a(n) A. enterprise planning system B. product mix C. strategic planning system D.marketing information system E. business portfolio 17.A good marketing information system balances the information users to have against what they to offer. and what is A. request; want; affordable B. demand; should request; time-efficient C. want; are unaware of, the newest technology D. would like; need; feasible E. don't need; can afford; available STUDENT USERNAME (Number) FIRST NAME LAST NAME 10.Alyami Corp., a manufacturer of high-performance personal computers and printers, recently established an office furniture exporting business. This is an example of A. niche marketing B. local marketing C. diversification D. product adaptation E. downsizing 11.Hajer Al Subaei has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Hajer Al Subaie has been directed to study the of the organization A. macroenvironment B. microenvironment C. intemal environment D. marketing mix E. marketing intermediaries 12.Al Howaidi Inc. is a manufacturer of metal bolts that are used by Alshukri Inc. to manufacture heavy machineries. In this instance, Al Howaidi Inc. acts as a A. financial intermediary B. supplier C. retailer D. customer E. local public include banks, credit companies, insurance companies, and other 13. businesses that help insure against the risks associated with the buying and selling of goods. A. Financial intermediaries B. Physical distribution firms C. Resellers D. Marketing services agencies E. Wholesalers STUDENT USERNAME (Number) FIRST NAME LAST NAME 14 Which of the following is a true statement about the benefits of RFID technology? A. It alows firms to track products and customers at various points in the distribution channel. B. The chips are used to track shipments but not individual items C. The chips do not risk invading people's privacy. D. Sharing of data decreases the buying experience for consumers. E. The technology will be available for the foreseeable future, allowing companies to fully invest in its capabilities 15. Alyami, a regional supermarket chain, runs print, radio, and television advertisements announcing that 1% of its sales is donated to local after-school programs for underprivileged youth. This is an example of A. cause-related marketing B. generational marketing C. sustainable marketing D. market segmentation E. product differentiation 16. The market researchers at Jumah Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and to gain valuable market insights. This mix of people and procedures at Juman Foods that generate actionable marketing insights represents a(n) A. enterprise planning system B. product mix C. strategic planning system D.marketing information system E. business portfolio 17.A good marketing information system balances the information users to have against what they to offer. and what is A. request; want; affordable B. demand; should request; time-efficient C. want; are unaware of, the newest technology D. would like; need; feasible E. don't need; can afford; available