Students: A course learrning objective is...Differentiate between valid and invalid marketing research tools for gathering data and information. Watch the first 3 minutes of this press conference about the PA Fights Dirty Ad Campaign. They talk about how they used survey information data to formulate this ad campaign. This campaign is also an example of how we market ideas. Please view the link below and discuss this the role of using marketing research to develop an ad campaign and comment on the message in this ad campaign in eight to ten sentences. This blog post is due on Wednesday, October 12, 2022 @ 11:59 pm EST.

PA Fights Dirty: Every Litter Bit Counts Launch (Watch the first 3 minutes of this video)

https://www.facebook.com/PAStatePolice/videos/pa-fights-dirty-every-litter-bit-counts-launch/1023369818283072/

Anti-Littering Campaign

https://www.cbsnews.com/pittsburgh/news/litter-tossed-on-roadways-costs-taxpayers-millions-of-dollars/