Students are expected to develop a spectrum of product categories they purchase in a typical week. Students should summarize their spectrum of categories.

$$ The spectrum can be general $($i$.$e$.$ convenience products, shopping products, etc.$)$ or

specific $($i$.$e$.$ food, electronics, etc.$)$ and should consist of at least five product categories.

Students may use as many product categories as desired.

$$ Base the spectrum on a scale from rational to emotional.

$$ E

xplain $($using bullet points$)$ the rationale for your decisions.

The rationale is the fundamental reason or reasons for the decision.

$$ Include the criteria used to make those decisions. Criteria are

rules or principles for evaluating something. Criteria may include price, quality,

durability, or product design to mention a few.