Students are required to form a group of three members and write a report addressing the following questions: Your report must include Executive Summary, Introduction, Main Body, Recommendations and Conclusions. Harvard style reference must be applied in both in-text reference and reference list. 1. Select a company that has adopted and implemented the balanced scorecard. 2. Identify key advantages and/or limitations implementing the balanced scorecard. 3. Choose suitable perspectives that could be used as part of a balanced scorecard and develop specific objectives for each perspective. 4. Develop a strategy map to show the relationships between the different objectives. 5. Indicate KPI's and KPD's (lead and lag indicators) 6. Recommend appropriate performance measurement systems and advise the company on improving current practices. 7. Based on academic/professional literature, provide a critical analysis on the implementation of a balanced Scorecard