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Students are required to prepare a study on a new hotel soon to be opened. Please do not use an existing hotel brand name with
Students are required to prepare a study on a new hotel soon to be opened.
Please do not use an existing hotel brand name with details to be directly copied from any website. The project should include the following key information:
- Name and location of the hotel
- Different room types and rates/price per room type
- Facilities available at the hotel (restaurants/bar, gym, pool, transportation, spa, etc.)
- Target market segments
s. Electronic & non-electronic channels to be used
- Potential competitors
- Value proposition to set you apart from your competitors.
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