Students are required to Search website, library database, and newspaper to find a company to investigate, and required to submit an individual Business Report comprised of two main parts (Strategy and BSC).

Business Report detail requirements: Students are required to Search the web, library database, and newspaper to find a company to investigate, and are required to submit an individual Business Report comprised of three main parts (1, 2 and 3 below). Detailed requirements are outlined below:

1. Analysis of company's strategy (maximum 1000 words) a. Search the web, library database, and newspaper to find a company to investigate and briefly describe the company and the industry within which it operates. You must select a listed company. b. Identify the current competitive strategy (low cost or differentiation) that your chosen company is following. Provide evidence how you came to this conclusion. c. Identify at least three Key Success Factors that can assist the company in achieving the current strategy. d. Evaluate the suitability of the firm's choice of competitive strategy. 2. Performance evaluation (maximum 1000 words) a. Search the web, library databases, newspapers to identify the limitations of traditional performance measures and discuss the need for non-financial measures. b. Present research about the difficulties companies face when measuring non-financial measures in the industry where your chosen company operates. c. Suggest for your chosen company at least two performance rewards to ensure the achievement of strategic goals. 3. Develop a Balanced Scorecard for the company (maximum 1500 words) a. For each of the perspectives, suggest two to three strategic objectives and describe how the suggested strategic objectives will help your chosen organisation achieve its mission and vision. b. Draw a strategy map (an example is provided as in Figure 1) and describe the cause-and-effect relationships between the strategic objectives in your suggested balanced scorecard. c. You need to incorporate social and environmental responsibility into your balanced scorecard. d. For each strategic objective, suggest two measures you would recommend in the balanced scorecard. Explain the reason why you have suggested those measures and how the measures can assess progress towards meeting objectives. e. How would your Balanced Scorecard create value for your company? Discuss in relation to your company's industry and competitive position.