Question
Students are to consider some examples of unique or compelling marketing ideas that you have seen or heard of in different media. This could relate
Students are to consider some examples of unique or compelling marketing ideas that you have seen or heard of in different media. This could relate to a product or service you have recently come across, an election campaign strategy you noticed, or a new method of promoting a product/service you have witnessed.
- Why is the chosen example unique?
- What aspect of the example did you find to be compelling?
- How does it relate to your current understanding of marketing?
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One compelling marketing example that stands out to me is the Share a Coke campaign by CocaCola which was launched in various countries including the ...
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
