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Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are
Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities.
- You are to describe the marketing activities that you encountered/ experienced or observed
- Identify what marketing activities you consider them to be?
- Explain why the company that is undertaking those activities?. What do you think is their objective(s)?
- Who are the activities or messages targeted to?
- Based on your reading of the course material, what marketing principles do these activities demonstrate?
- Do you consider the activities or messages to be effective? Why or why not?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
