Students are to imagine that they are working as a team in a Canadian company that has just made a breakthrough in the cell phone market: producing a cell phone that is better, faster and cheaper than any other cell phone in the market. Cell phones are a product widely used around the world and could be sold in over 100 countries or more.

Each group will select 2 countries (not Canada) that this imaginary Canadian cell phone company would want to examine in order to determine if there is potential to sell their products in these 2 countries.

Click here to make your choice.

Each country will be examined by answering the following questions

• What is the culture of the country? Use the Hofstede framework to help you. (Unit 2)
• Describe the political, economic and legal systems of the country. (Unit 3)
• Will government be playing a role in any trade? Why or why not. (Unit 4, 9)
• How will the project be managed? (Unit 5, 8)
• What entry mode will be used? (Unit 6)
• How will it be marketed internationally? (Unit 7)
• How will currency issues be managed? (Unit 10)