Students will be assigned and work in team to be tasked in researching, analyzing and proposing a

solution for a current global marketing issue/problem/opportunity facing a particular firm or industry

and which is relevant to the topics covered in the course.

So, your report will have three parts.

Part 1: Company background and history of their global business 5

Part 2: Current global marketing issue/problem/opportunity facing (This has to be real time

information with proper evidence and reference) 5

Part 3: Your proposed solution for the issue/problems/ opportunity. 5

Part 4 : Reference, organization, clarity and presentation of the report.