Students will lead a 35-minute discussion with their expert via Zoom or phone, starting with an initial introduction to the class and followed by an in-depth discussion about the expert's daily practice. Students ask critical questions about the expert's role in the market, existing challenges, and future outlook and position. Remeber to record this interview and upload it to the assignment area. Moderation of Expert Student groups will find an expert to hold a recorded interview session. Each guest lecture session (35 mins) plus Q&A (10 mins) is prepared and moderated by a student group. Grades are based on: Quality of the debate: Placing in a theoretical environment; visual preparation; problem structure and approach Execution strength: work according to milestones and deadlines; professional appearance; leading discussion and Q&A session