Study business cases of your choice, which both face similar issues in cross-cultural management (e.g. cross-cultural leadership, communication, ethics, etc.) but one has resulted in business success and the other resulted in failure. You are to specifically answer the following question.

Compare and contrast the strategies or approaches used bycompany for dealing with the issues. Critically examine why these strategies and approaches worked or failed.Show how cross-cultural theories can be used to explain the issues and strategies in your case study.