1. Study Illustration Capsule 1.1: Starbuck's Strategy in the Coffeehouse Market on page 6 of our textbook and answer the following questions:
2. Based on your experiences as a coffee consumer, does Starbuck's strategy seem to set it apart from rivals?
3. Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
4. What is there about Starbuck's strategy that can lead to sustainable competitive advantage?