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Study Question: a) using the projected production plan for private-brand coffee (exhibit 5), estimate key accounting variables for the profit whee, cash wheel and ROE?

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Study Question:

a) using the projected production plan for private-brand coffee (exhibit 5), estimate key accounting variables for the profit whee, cash wheel and ROE?

b) what recommendations would you make to Giacomo Salvetti (CEO of Cafes Monte Bianco)?

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