Study the Amazon case study on pages C171-C183 of Crafting executing strategy the quest for competitive advantage concepts and cases by Margaret A. Peteraf John E. Gamble Alonzo J. Strickland Arthur A. Thompson. This requires an in-depth analysis of the case and preparation of recommendations. Here is the prompt for your project: Jeff Bezos CEO/founder of Amazon, Inc., has learned of your considerable skills in strategic analysis and has hired you to develop a strategic plan that will enable Amazon to improve its position in the U.S. grocery industry, continue to build a stronger financial position, and decide about future diversification opportunities stemming from its existing core competencies. In developing your recommendations, you should assess the retail industry. You should also assess Amazon’s competitive strength in its core retail category and analyze its recent acquisitions and financial performance. Finally, the plan should offer specific, actionable recommendations that will allow Amazon to further improve its position. Your recommendations should be well supported with arguments and justifications for each recommendation. Your report should include recommendations and whatever supporting charts, tables or exhibits you deem useful. Follow the case analysis pattern (Background, Identification (of the issues or problems), Analysis, and Recommendation) though prompts and guiding questions vary from one case study assignment to another.