study the following chapter of textbook and access the following web addresses and study the content:

Raymond Frost, Alexa K. Fox & Judy Strauss (2019). E-Marketing Research. E-Marketing, 6, 128 - 163.

9 Key stages in your marketing research process

https://www.qualtrics.com/blog/marketing-research-process/Links to an external site.

How data can help you make smarter marketing decisions

https://antonyagnel.com/data-driven-marketing-decisions/Links to an external site.

The Marketing Mix Is it still relevant to marketers today?

https://www.linkedin.com/pulse/marketing-mix-still-relevant-marketers-today-daniel-hopperLinks to an external site.

Knowledge Management

https://www.ibm.com/cloud/learn/knowledge-managementLinks to an external site.

Using Marketing Information Systems (MIS)

https://www.thebalancesmb.com/what-is-a-marketing-information-system-mis-2296892Links to an external site.

Cybernetics

https://en.wikipedia.org/wiki/CyberneticsLinks to an external site.

Big Data and Cloud Computing - A Perfect Combination

https://www.whizlabs.com/blog/big-data-and-cloud-computing/

1) What are the three main sources of data for solving marketing research problems?

2) Contrast primary with secondary data and explain the advantages and disadvantages of each.

3) Why is big data a problem for marketers?

4) What is competitive intelligence, and what are some sources of online CI data?

5) Why and how do e-marketers evaluate the quality of information on a website?

6) What are the strengths and weaknesses of the internet for primary and secondary data collection?

7) Identify the key primary research methods and the appropriate use of each one.

8) What is A/B testing and why is this important?

9) How do marketers turn marketing data into marketing knowledge?

10) What are the 12 channels for online reputation monitoring? Why are they important to a company?

11) What is real-space data collection? Why is it important?

12) Is data mining possible without a data warehouse? Why or why not?

13) What is cloud computing and how does it help marketers?

14) Give an example of how data mining uncovers new knowledge.

15) Identify the steps in a primary marketing research project.

16) What online research method(s) would you use to test a new-product concept? Why?

17) What online research method(s) would you use to test the brand image of an existing product? Why?

18) What combination of techniques would you recommend for conducting competitive intelligence?

19) Of the ethical issues mentioned in the chapter, which are you most concerned about as a consumer? Why?

20) Can you think of a marketing research technique that could not be supported online? Explain your answer.

21) What are the current limitations for undertaking market research on the general population on the internet? How might these be overcome now and in the future?

22) Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the cost of sending it to 10 people, why would market researchers bother devising samples if they were planning to undertake some research online?

23) What do you think a company should do if it receives a Google Alert or RSS feed showing that customers are speaking poorly about its products?

24) What are the pros and cons of cloud computing?

25) How would you monitor a brand image in the social media?

26) Cybernetics. Discuss.

27)

Do the web activities using Microsoft Word.

• Join the American Consumer Opinion online panel and take a survey acop.com. Did they screen for a particular type of respondent? What observations can you make about the client and research problem?

• Find information on the US CensusLinks to an external site. and Nielsen TV ratingsLinks to an external site., online. What methodology does each use? Evaluate their strengths and weaknesses based on what you've learned about research methods in this chapter.

• ToyotaLinks to an external site. has asked you to test the effectiveness of its new banner ad using four primary research techniques. Design these tests.