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Study the Starbucks store in Exhibit 1-2 on page 7. Suppose that for next year a particular store budgeted revenue of $330,000, a 10% increase
Study the Starbucks store in Exhibit 1-2 on page 7. Suppose that for next year a particular store budgeted revenue of $330,000, a 10% increase over the current revenue of $300,000. The actions listed Exhibit 1-2 resulted in six new budgeted products and a total advertising budget of $30,000. Actual results were as follows
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