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STUkenT Respond to Roland Hightower Shandra Dhar Respond to Shandra Dhar Patrice LaFleur Respond to Patrice LaFleur I was in a meeting earlier and they

STUkenT

Respond to Roland Hightower

Shandra Dhar Respond to Shandra Dhar

Patrice LaFleur

Respond to Patrice LaFleur

I was in a meeting earlier and they were talking about psychographic segmentation and how difficult it can be

.

I was lost. What is psychographic segmentation?

Psychographic segmentation involves segmenting a market based on their activities, values, interests, and opinions.

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