Styles for a firm identifies the job position to which each type of employee must repor a. chain of command b. job matrix c. staffing chart d. flow chart e informal structure Business ethics a. are laws and regulations that govern business. b. is the application of moral standards to business situations. c. do not vary from one person to another. d. is most important for advertising agencies. e. are well-defined rules for appropriate business behavior. 9. Top management is involved mostly in a. tactical plans b. mission planning C. strategic planning d. contingency planning e procedure planning 10. When firms sell their products directly to consumers they are using a[n) a indirect channel of distribution b. middle man C. marketing intermediaries d. direct channel of distribution. The part of a brand that can be spoken-letters, words, numbers and/or pronounceable symbols is called a a. trademark. b. brand mark c. brand name d. generic mark 12. A symbol or word that is registered with the U.S. Patent and Trademark office and is thus legally protected from use by anyone but its owner is a a trademark b. brand nark c. brand name d generic mark