Subject advertising New technologies are affecting the way people watch television. Perhaps the biggest change of all is1 pointconsumers watch far less TVconsumers now control when, where and how they receive advertising messagesconsumers are choosier about what they watchthere are more 30-second commercialsconsumers watch far more TVOrganizations now use promotions, particularly contests, as a means to1 pointincrease store trafficengage customers checking out brands on a websitedevelop effective reachincrease the number of coupons redeemedincrease the number of impressionsVery often ads placed by national advertisers include a hooker. This identifies1 pointan unethical issuean additional insertif the article continues on another pagelocal retailers where the product can be purchasedit as a classified advertisement

New technologies are affecting the way people watch 1 point television. Perhaps the biggest change of all is O consumers watch far less TV O consumers now control when, where and how they receive advertising messages O consumers are choosier about what they watch O there are more 30-second commercials O consumers watch far more TV Organizations now use promotions, particularly contests, as 1 point a means to O increase store traffic O engage customers checking out brands on a website O develop effective reach O increase the number of coupons redeemed O increase the number of impressions Very often ads placed by national advertisers include a 1 point hooker. This identifies O an unethical issue O an additional insert O if the article continues on another page O local retailers where the product can be purchased O it as a classified advertisement